Responsive Web Design (RWD) Techniques
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RWD Mobile Website Design Integration
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What is Responsive Web Design (RWD)?
Responsive Web Design (RWD) is a modern web design technique that Google™ is promoting as the ‘new alternative to static websites and template driven mobile websites’. What RWD does is it allows a website to respond to the specific type of device accessing it and deliver the proper output for the device to enhance the user experience. In fact, Google™ recommends that websites use responsive web design services, “i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices.“
Google is looking to have website owners move to RWD so they can reduce redirects (from the main website to a mobile website) with devices with different widths and different resolutions: PC, notebook, tablet, smart phone, etc.
Why is moving to a Responsive Web Design or (RWD) so important?
With the phenomenal increase in mobile, tablet, and smartphone use there are ever rising problems with non-mobile optimized websites and poor user experience. RWD is a device-independent UI (user interface) design philosophy that aims to develop and deliver an optimized website experience no matter what device they use to access a website. Web designers code the style sheets of the website in a manner that its layout magically adjusts itself to more comfortably fit the width of the browser in which it is being viewed.
One of the big advantages of responsive websites or RWD websites is you only have one website to manage, and one website for SEO optimization which reduces overall marketing costs substantially.
For this reason alone converting a static width website to a RWD website is worth the extra expense as overall website maintenance, SEO costs and PPC costs are reduced.
As an added bonus, website visitors are very receptive to websites with user-friendly RWD designs which will lead to significant boosts in lead generation conversions, longer visitor time on site, with an increase in overall conversion rates.
Why chose to Upgrade to a New Responsive Web Design (RWD)?
We at Mobile Website Design pride ourselves in hiring only top notch RWD web designers and RWD programmers. We specialize in creating the new RWD Responsive web designs for websites built on the WordPress and Drupal platforms for ease of editing. Mobile Website Design can not only edit your existing websites but can easily build a new RWD website from scratch if desired.
The new Responsive Website Design is ideal for reaching online visitors using most any size or width of screen or operating system. Thus we are avoiding problems with poor user experience due to frustrations with vertical and horizontal scrolling that non-RWD sites experience.
The fluid RWD designs resize and flow to meet the user’s needs and are very intuitive and easy to use and navigate. The liquid layouts effortlessly fit website elements into large and small display screens regardless of the device used or operating system.
How does Responsive Web Design (RWD) integrate with your current Content Management System (CMS)?
Another substantial advantage is the style or design is separate from the content so your content can be easily managed through CSS media queries allowing you to use the CMS or content management system you prefer.
We provide WordPress and Drupal based RWD deigned and coded sites. If you already have a mobile website, converting your existing static mobile website to a more fluid RWD design and coding will reduce the amount of expense in the long run as you will only have one website to manage.
Why does Responsive Web Design (RWD) show an improved user experience?
RWD website design is especially indicated for younger audiences that browse your website using smartphones, iPads and Android devices which use smaller display screens. We can show you the user statistics comparisons and why upgrading to a RWD site is the smart business decision for most businesses.
This market is where the new RWD designs really shine. If your Analytics statistics show a higher level of your visitors flowing through the iPhone/IPad Channel your business website conversions rates would significantly increase the quality of the user experience which may result in higher conversions of pages viewed to completed sales.
Want to know more about upgrading your website to a Responsive Web Design (RWD)?
Our goal is to build for you a RWD optimized website you will be proud to own and which will generate the higher business profits you’ve been looking for.
We work with large, medium and small businesses and even solo proprietors so no project is too large or too small for us to do for you.
Mobile Website Design welcomes you to contact us to consider upgrading to the New RWD optimized design.
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